Sunday, December 29, 2019

13th Amendment Annotated Bibliography - 4769 Words

Joseph Cruz 3/22/2012 Annotated Bibliography: 13th Amendment The genre of â€Å"Saving the Right to Organize† would be an article. This would be a secondary source because it is an article, and it refines the primary source. The topic of this source would be that it focuses on the 13th Amendment replacing the Wagner Act on labor movements in the U.S. Percentage of U.S. workers who were unionized in 1953. A good thesis from this source would be Mark Dudzic’s words, â€Å"Articulating [worker] right[s] solely as an individual [human] right leads to its balancing with other rights .. .for example. . . the â€Å"free speech rights† of employers.† This thesis shows that workers that had rights as an individual led to the balancing of other†¦show more content†¦It was written after the time that the primary source, the 13th Amendment, was written. The topic of this article would be that it focuses on the movements, events, and causes leading up to the Civil Rights Act of 196 4. Another topic would be how John F. Kennedy addressed his opinion in civil rights and how at first he was slow about progressing the civil rights movement, but then he saw the violence stirring up in the South and gave one of the best civil rights speeches ever. A good thesis from this article would be, â€Å"A trio of amendments to the U.S. Constitution was meant to help integrate blacks into society. The 13th Amendment, which became law in 1865, abolished slavery. The 14th Amendment (1868) gave all Americans equal protection under the law. The 15th Amendment (1870) proclaimed that voting rights should not be infringed by race, color, or previous servitude.† This was quoted from the article and it shows that these amendments were set out to make all blacks the rights and freedom that everyone else had. The thesis is supported by giving proof that not only the 13th Amendment allowed blacks to obtain the same rights as everyone else had. It introduces the Jim Crow Laws which band colored people from being able to go to certain restaurants, movie theaters, etc. Eventually they were banished

Saturday, December 21, 2019

Dbq on the Usefulness of Torture - 1072 Words

The War on Terror has produced several different viewpoints on the utilization of torture and its effectiveness as a means to elicit information. A main argument has been supplied that torture is ineffective in its purpose to gather information from the victim. The usefulness of torture has been questioned because prisoners might use false information to elude their torturers, which has occurred in previous cases of torture. It has also been supposed that torture is necessary in order to use the information to save many lives. Torture has been compared to civil disobedience. In addition, the argument has been raised that torture is immoral and inhumane. Lastly, Some say that the acts are not even regarded as torture. Torture is†¦show more content†¦At the same time, he must subject himself to the consequences of an illegal act. The comparison between civil disobedience and torture is similar to the viewpoint that torture is necessary in order to save a country. There are some that do not constitute the United States treatment of the prisoners at Abu Ghraib and Guantanamo as torture because there were different definitions of the word. According to the Third Geneva Convention, torture is defined as acts of violence and any act by which severe pain or suffering, whether physical or mental is intentionally inflicted. After the September 11, 2001 attack, the United States changed its definition of torture to physical pain amounting to torture must be equivalent in intensity to the pain accompanying serious physical injury, such as organ failure, impairment of bodily function, or even death. To be regarded as torture, the act must cause some lasting, though not necessarily permanent damage. Some disregard these acts as simply cruel treatment and do

Friday, December 13, 2019

Self-Supervision and Plan Free Essays

string(49) " and developing a more therapeutic relationship\." Clinical mental health counselors diagnose, treat, and test psychological disorders as well as support and teach clients skills needed for positive behavior changes. According to the 2012 American Mental Health Counselors Association’s (AMHCA) code of ethics â€Å"Mental health counselors believe in the dignity and worth of the individual. They are committed to increasing knowledge of human behavior and understanding of themselves and others. We will write a custom essay sample on Self-Supervision and Plan or any similar topic only for you Order Now They use their skills only for purposes consistent with these values and do not knowingly permit their misuse by others. While demanding for themselves freedom of inquiry and community, mental health counselors accept the responsibility this freedom confers: competence, objectivity in the application of skills, and concern for the best interest of clients, colleagues, and society in general†. They promote clients well-being on multiple levels by providing prevention services and treatments for a wide range of clients in diverse settings (Gladding Newsome, 2010). According to the AMHCA, â€Å"mental health counselors have a primary obligation to safeguard information about individuals obtained in the course of practice, teaching, or research. Personal information is communicated to others only with the person’s written consent or in those circumstances where there is clear and imminent danger to the client, to others or to society. Disclosure of counseling information is restricted to what is necessary, relevant and verifiable†. Another role of mental health counselors would be to actively learn and promote as well as be sensitive to the different cultural, ethnic, and diverse backgrounds of their clients. Continuous education, research, and self-awareness are the competent counselor’s key to effective, safe, diverse, accepting, and empowering counseling treatment and career. With the growing diversity of the U. S. population, counselors are increasingly called on to make their services more widely available in racially and ethnically diverse localities. Ethnic and racial disparities in mental health are driven by social factors such as housing, education, and income (Vasquez, 2007). According to Vasquez, providing services to specific populations and building a niche practice can help a counselor remain competitive, gain new experiences and clients, and become recognized as an expert in working with particular populations. â€Å"Developing awareness of cultural values — such as reliance on family support systems, collective decision making, spirituality and respect for peers — is paramount in reaching out to diverse populations. The ability to understand and respect a prospective client’s belief system is crucial† (Vasquez, 2007). Cultural factors such as counselors’ gender and office environment (like artwork and furniture arrangement) may have a bearing on the demand for as well as the delivery of services. Counselor education faculty often urge students to celebrate diversity, but the average student is not equipped with knowledge of the components of the RESPECTFUL Counseling Cube (D’Andrea Daniels, 2001). These include religion and spirituality (R), economic class background (E), sexual identity (S), psychological maturity (P), ethnic and racial identity (E), chronological stage (C), trauma (T), family background (F), unique physical characteristics (U), and geographical location (L). Assessing the differing views of the above domains by diverse clients will affect the counseling process and can be used as a guide to accommodate culturally diverse clients. It is time for the counseling profession not only to recognize multicultural and diversity issues, but to develop systematic and practical approaches for helping counselors address and adapt counseling practices with culturally diverse clients (LeBeauf, Smaby Maddux, 2009). According to the American Mental Health Counseling Association (AMHCA), Clinical Mental Health Counselors who deliver clinical services must comply with state statutes and regulations governing the practice of clinical mental health counseling and adhere to all state laws governing the practice of clinical mental health counseling. In addition, they must also abide by all administrative rules, ethical standards, and other requirements of state clinical mental health counseling or other regulatory boards (AMHCA, 2012). Mental health counselors promote clients well-being on multiple levels by providing prevention services and treatments for a wide range of clients in diverse settings (Gladding Newsome, 2010). The profession of mental health counseling is continuously changing and evolving. Some of those changes are pleasantly welcomed, while others are not so much. Mental health counselors must stay updated, educated, and involved in all aspects of the profession in order to best serve their clients. State and national policies on mental health counseling are there to protect everyone involved. State policies are designed to regulate the professional practice of mental health counseling. This regulation serves to protect the consumer by ensuring that their rights and dignity are not violated (Ford, 2006). Licensing and credentialing are essential to the profession of mental health counseling (Gladding Newsome, 2010). Counselors must have the competencies to not only keep up with the constant change in public policies but to fight for the rights of their clients as well. Mental health counselors must possess a strong desire to help others as well as the ability to inspire confidence, trust, and respect. Wellness and self-care activities are essential to a counselor’s well-being and professional longevity. Knowledge of human behavior, social systems, self-awareness, diversity, and respect for human dignity are all required qualifications of a mental health counselor. Self-awareness is one of the most important qualities and behaviors of an effective counselor because it is a way to explore their personalities, value systems, beliefs, natural inclinations, and tendencies. To become self-aware is to become familiar with one’s worldviews and is often the first step for many in becoming self-improved through personal goal setting. Self-awareness is also empowering and therefore brings the counselor a better understanding of themselves and their clients. Morrisette (2002) describes how self-awareness impacts the counselor’s identity by helping them understand a myriad of situations from many different perspectives. This understanding enables them to seek out solutions with multiple approaches, and to understand and evaluate the consequences and outcomes of those approaches. Self-awareness is a critical component to the development and success of a counselor because it the key to ethical decision making in counseling (Remley Herlihy, 2010). A counselor that is self-aware not only understands their clients but also empathizes with them which in turn helps in building trust and developing a more therapeutic relationship. You read "Self-Supervision and Plan" in category "Papers" Clinical mental Health Counselors help clients work through a wide range of personal issues from career changes to relationship problems, anger management, depression, self-image, stress, parenting, addiction, and suicidal thoughts. They have many different roles and responsibilities that it is almost impossible to identify them all, but most importantly they are obligated to develop and maintain a safe, trusting, and comfortable relationship for their clients at all times in order for the therapy to work. The mission of the American Counseling Association is to enhance the quality of life in society by promoting the development of professional counselors, advancing the counseling profession, and using the profession and practice of counseling to promote respect for human dignity and diversity (ACA, 2005). I believe that my past experiences, diverse cultural background, and education will play a major role in my success as a mental health counselor. They have equipped me with the necessary tools to be an effective counselor. My familial experiences taught me to appreciate, respect, and love others. My cultural background taught me to never judge a book by its cover and to accept others for whom they are. My educational background in Medicine taught me how the human body works, and especially how genetics plays a major role on the development of the individual. As a future mental health counselor I would like to help those that have gone through or shared similar experiences as I have. My families’ refuge experience taught me immensely and shaped me into the person that I am today. Some of those life lessons are but not limited to: perseverance, patience, self-efficacy, acculturation, love, forgiveness, cultural diversity, advocacy, and respect for one’s self and others. I view my past hardships and challenges as tools that will guide me to fulfill what may possibly be my calling in life which is to counsel, educate, and empower those that went through similar situations as my family and I did. I would like to work in a private practice as a family therapist, or a refugee counselor, even for an advocacy group that would allow me to utilize my knowledge in the subject areas of refugee counseling, cultural/ethnic diversity, and immigrant counseling. As a refugee counselor I would not only focus on immigrants’ time in the United States, but also on their reasons for leaving their homeland, their experience of migration, their resources to function in unfamiliar environments, and the receptiveness of the new country (both politically and socially) to their presence. My diverse background, education, and personal experience will allow me to understand and relate to my clients on a deeper level. Sue Sue (2003) state that in order to be a culturally competent professional, one must first be aware of his or her own values and biases and how they may affect minorities. I believe that my personal life lessons have equipped me with the necessary tools to become an effective and culturally competent mental health counselor. The aim of counseling supervision should be supervision of the counselors own self supervision. As Confucius said, â€Å"Give a man a fish and you feed him for a day; teach him to fish and you feed him for a hundred years† (O’Hanlon Wilk, 1987, p. 264). One of the most important qualities that I learned as a result of my family’s migratory experience would be that of self-confidence and self-efficacy. Fostering students’ confidence in their abilities to effectively work with the clients they intend to serve has been a longstanding goal of most counselor education programs (Bernard Goodyear, 2004; Hensley, Smith, Thompson, 2003). In general, those counselors who are more confident in their ability to use their clinical skills in real life settings often provide a higher quality of counseling services to the clients they serve (Barnes, 2004; Bradley Fiorini, 1999). One of the major approaches often used when investigating the process of gaining competence and self-confidence in particular domains of behavior has been self-efficacy theory (Bandura, 1989). Also called perceived ability, self-efficacy refers to the confidence people have in their abilities to successfully perform a particular task (Bandura, 1986). Counseling self-efficacy (CSE), according to Larson (1998), is best described as the beliefs or judgments an individual has about his or her capability to effectively counsel a client in the near future. It is an important factor related to the level of anxiety novice counselors experience as well as the amount of effort they put forth to learn advanced counseling behaviors (Larson, 1998). As a result, some counselor educators and researchers have suggested that increasing counseling trainees’ self-efficacy is a worthwhile training goal (Larson, 1998) and that examinations of this construct should be included in both the research and evaluation of counselor competency and training effectiveness (Yuen, Chan, Lau, Lam, Shek, 2004). Koob (1998) stated that â€Å"Therapist burnout and career changes, even after several years of being a therapist, can be traced back to ineffective supervision and that traditional models of supervision have been ineffective in promoting positive perceived self-efficacy in therapists in training. Therefore, the lack of self-efficacy greatly impacts the counselor’s effectiveness and competence levels. A supervision model that builds confidence and self-efficacy is needed for counselor success and career longevity. Such supervisory model would be the solution-focused which â€Å"emphasizes competence, strengths, and possibilities rather than deficits, weaknesses, and limitations† (Morrissette, 2002). Solution-focused supervision, in parallel with therapeutic practice, is about collaborating in a partnership  which pays attention to, and develops, the supervisee’s interests, best intentions, and goals for their work (De Shazer, 1988). Solution-focused supervision focuses on abilities, learning, and strengths that the therapist already has. It also allows the therapist to acknowledge what services work best with their clients such as their skills, abilities, and creative ideas. Another area of strength would be developing the supervisee’s preferred future or outcome and collaborating with the counselors and the clients regarding their work together where they focus on the goals and the solutions versus the problem. It also allows the counselors to take a ‘not-knowing’ position as well as uses scales to measure and develop progress while offering appropriate, evidenced compliments respectfully. On the other hand, solution-focused supervision requires the problem or challenge to be clearly identified in order for it to be successful; must present a problem in order to seek resolution. Identifying the problem sometimes may present challenges to the counselor‘s self-supervision model. This type of model allows the supervisees to evaluate themselves and identify and improve their own strengths and weaknesses which promote positive behavioral changes. Helping a refuge family of four adapt to their new surroundings is an example of solution focused supervision; guiding them through their acculturation process, where becoming competent of the family’s cultural beliefs, backgrounds, and worldviews through community resources and support groups. The counselor can research and educate themselves about all aspects of the client’s culture giving the counselor self-confidence to conduct effective counseling sessions. The Council for Accreditation of Counseling and Related Educational Programs (CACREP) defines counselor supervision as: A form of instruction where by a supervisor monitors and evaluates an internship or practicum student’s performance and quality of service provided, facilitating associated learning and skill development experiences (CACREP, 2009). According to the American Psychological Association, supervision covers a vast and diverse collection of responsibilities, including but not limited to: monitoring, evaluating, instructing, advising, modeling, consulting, supporting, foster autonomy within the supervisee and a responsibility to the patient, profession, system and society. Supervision also addresses legal and ethical issues that may arise, thus further emphasizing the importance of effective training within the mental health profession (www. apa. org). It is necessary to improve client care, develop the professionalism of clinical personnel, and impart and maintain ethical standards in the field. The quality and focus of supervision may have a direct impact on counselor development, service delivery, and, most important, client care; and therefore should not be taken lightly. Supervision is a key component of counselor growth and ongoing development (Campbell, 2006) and impacts counselors’ attitudes, clinical style, and practice (Allen, Szollos, Williams, 1986; Magnuson, Norem Wilcoxon, 2002). The type of supervision can vary depending on various aspects such as the supervisee’s place of internship and work environment, client population, financial resource, and diversity of clients. What appeals to some supervisees may not appeal to others? Some may not feel comfortable using the solutions focused supervision model as much as I do. This model stresses growth through increasing one’s self efficacy and boosting self-confidence which are vital aspects for me as a future mental health counselor that aspires to work with immigrant and refugee youth self-efficacy is. Supervision of counselors has been described as an on-going, essential, mutually advantageous, and impossible task (Borders Brown, 2005; Bernard Goodyear, 2004; Zinkin, 1989). Counselor supervision has undergone a variety of transformations since its emergence, however, the main goal of supervision remained the same which is to help guide counselors provide a better service to their clients which promotes growth and positive way of living. How to cite Self-Supervision and Plan, Papers

Thursday, December 5, 2019

Marketing and Management for Biotech Company- myassignmenthelp

Question: Discuss about theMarketing and Management for Biotech Company Calimmune. Answer: Introduction The report presents a brief overview of the CSL Company and it explains the mission, vision, and values of the organization. It explains the planning process and value chain strategies to gain the good position in the market. It describes that how the firm is maintaining sustainable human resource department within the organization. Further, it tells that how the leaders are influencing employees at the workplace to do work effectively. It also explains the future strategies and plans of the firm to gain long-term success and growth in near future. It also explains the significance of human resource management and leadership to ensure the efficiency and productivity of the subordinates within the organization. CSL is the global biotechnology company which deals in various biotechnology products in the market. Mainly, the firm develops, produces and researches the various biotechnology products that may help people to reduce various serious diseases. The company is growing and flourishing its business day by day. The company is dealing in various products include blood plasma derivatives, vaccines, antivenom, cell culture and other medical and laboratory products. CSL is incorporated on 1916 and its headquarter is located in Melbourne, Victoria. The company is distributing its products worldwide. In this way, the company is increasing its revenue and profit (Witcomb, 2015). Background The company was founded in 1916 as commonwealth serum laboratories (CSL). Mr. Paul. Perrault is the CEO of the company. All the business operations and activities are managed and controlled by the CEO of the firm. After the various researchers, it has been analyzed that CSL is providing good quality of products to the customers with maintaining sustainability in the organization. Along with this, the organization is also focusing and monitoring on the environmental benefits by restoring natural resources, oil and water at a lower cost. There are various environmental elements which affect the growth and success of the company across the world. After various researchers, it has been evaluated that the company was part of the government since its earlier days. Therefore, CSL needs to follow various rules and regulations in the manufacturing and administration process. There are various legal factors, political and economic factors also exist in the environment that affect the business activities and operation of the firm. It seems that the company provides economic products to the people across the world. Further, social and technological factors affect the progress and development of the company in the world. Apart from CSL, Grifols and Baxter are a most important organization that holds the market share in Australia across the world. CSL is an innovative universal company which is dealing in innovative biotechnology products around the world (Collu et al, 2012). Planning and strategy Planning is an essential part of the CSL which plays a vital role in order to meet the long-term goals and objectives of the company across the world. Further, the firm is using various effective and unique strategies and policies to increase the revenue and profits of the company in the global market. The organization is adopting effective rules, code of conducts and values in the business activities and operations to gain the various advantages in the world. In addition, the company looks after about the patients safety and health by providing good quality of biotechnology products to its customers. The vision and core values of the company have been discussed below (Khromava et al, 2012). Patient focus: The Company promises to deliver good quality of products to the customers across the world. It develops various therapies which provide various benefits to the patients. It protects the health of the people. In this way, the company is trying to improve the quality of life of the people around the people. Integrity: The Company is always trying to do the right things for its patients, employees, shareholders, and communities. Further, the company is maintaining honesty, ethics, and transparency within the organization. It follows high standards, sustainability and best practices across the world (Gilding and Pickering, 2011). Innovation: The firm invests a huge amount to develop innovative and powerful technologies across the world. In this way, the company is able to provide good quality of products to its customers around the world. Innovative ideas also help to improve the decision making process, procedures, and system of the firm (Krtke, 2014). Collaboration: CSL maintains coordination and collaboration among the employees for providing biotechnology products to the customers in the global market. The employees are work together to meet the similar goals and objectives of the firm (Choi and Yu, 2014). Superior performance: The main aim of the CSL is to achieve the superior results in the organization. The employees, as well as managers, are giving the best performance in the company to encourage the values and standards of the firm in the global market (CSL, 2017). Further, CSL is providing various biotechnology products and services in order to meet the mission and vision of the company by utilizing the natural resources of the organization. In this way, the company is maintaining sustainability in the market across the world. In addition, CSL is using effective and unique strategies in the production process. The company uses eco-friendly packaging strategy to fulfill the requirements and expectations of the environment as well as the community. Apart from these strategies, the company uses various plans and policies to gain the success and growth in the market. It uses the holistic planning approach to determine the progress of the firm. In addition, CSL is producing innovative products to gain the long-term benefits in the market (Gilding and Pickering, 2011). The firm focuses on the health and safety of the patients and it serves the society by providing various types of biotechnology products in the market. Further, it has been noticed th at the customers buy the products of CSL when they suffer from serious disease and illness. The firm is producing the good quality of products to attract more customers across the world. In addition, the holistic innovative plans have been created by the company to provide innovative and good quality of products to its customers around the world. The organization is implementing effective values and standards to maximize the sales of the company. Therefore, entire activities and actions are implemented in management and operation process of the organization in order build and maintain sustainable progress across the world. Further, the company is using effective and excellent marketing strategies to overcome on its competitors in the global market. Now it can be said that planning process plays a vital and significant role to enhance and increase the efficiency and effectiveness of the organization (Tseng, Lim and Wong, 2015). Human resource management Human resource management is the important part of every organization to flourish and expand its business globally. None of the organization can survive its business without HRM. The company requires efficient and dedicated team members to run the business activities smoothly in the market. Thus, CSL also maintains a sustainable human resource management to attain the mission and vision of the firm. The company recruits potential and efficient employees to resolve the various health-related problems of the patients around the world. To run the business activities globally, the company appoints skilled and qualified employees who are fit for the company. Further, various training and career development programs are conducted by the company to improve the quality and efficiency of the employees (Aggarwal, 2014). Human resource management checks and evaluates that whether the employee is fit for the work or not, whether they are giving proper information about the products or not. In this way, HR manager evaluates the performance of the employees. CSL believes to find a right and suitable candidate to do the job effectively and efficiently. The employees should take care to the organizational image and job profile in the firm. Wage and pay scheme affect the business activities and operations adversely. Therefore, the employees should receive appropriate pay from the organization. It will also help to achieve long-term goals and objectives and it will motivate the workers to improve the satisfaction level of the customers in the country. In addition, CSL is using effective communication system at the workplace to increase the productivity of the employees. The top management is liable to maintain proper communication within the organization. It will also help to provide job satisfaction and mo rale to the employees. Now it is assumed that HRM plays a crucial role in every organization in order to attain the various goals and objectives of the company. HRM is the primary and foremost part of the CSL limited company (Burns, 2012). Leadership It is the process to manage and influence other people for doing work effectively. Through leadership, the company is able to manage sustainable practices and policies within the organization. The company initiates the plans and activities are a very effective manner to inspire and motivate the other people and competitors in the global market across the world. The effective and unique leadership provides right direction to the organization which ensures the progress and development of the organization (Clarke et al, 2012). Through leadership, managers and top management can motivate and encourage employees to do work effectively and efficiently. Leaders use effective leadership styles in order to assist the employees within the organization. There are various leadership styles which include autocratic style, democratic style, strategic leadership style, transformational style, Team leadership, laizzez fair leadership style etc. CSL Company follows democratic leadership style. It is also known as the shared leadership style and participative leadership style. Through democratic leadership style, the managers give advice and suggestion to the employees in order to take an important decision in the company. It involves all the employees of the organization. All the employees maintain trust, faith and believe at the workplace in order to gain the long-term objectives and goals within the organization. It also improves the goodwill of the company and it helps to maintain good relations with the employees. Leadership is the important part of the organization to motivate and encourage subordinates to perform the task effectively and efficiently (Grne, Lockemann, Kluy and Meinhardt, 2013). Controlling the value chain and technology Innovative technologies and value chain play a vital role in every organization in order to gain long-term success and growth. Thus, the company should adopt effective value chain process to ensure the proper supply of the products in the market. The company is dealing in biotechnology products so it should supply the products on regular basis in the market. They should resolve the problems which can arise in the organization with people. The company needs to update the value chain process on regular basis in order to improve and enhance the quality of products and services in the market across the world. Further, technology also plays a significant role in CSL Company (Michelino, Lamberti, Cammarano and Caputo, 2015). The company is using latest and innovative technologies to provide various growth opportunities to people in the market. The organization uses effective and unique technologies in various types of therapies to fulfill the requirements and needs of the patients. CSL can take various benefits by controlling the value chain process in the market. It provides cost benefits by reducing and controlling the cost of individuals and value chain activities and by reconfiguring the value chain process. In addition, various latest and innovative technologies are used by the company in value chain process to gain the competitive advantages in the market across the world. Now it is assumed that value chain process and technology are interrelated with each other. The company is maintaining sustainability by controlling on value chain process and by using new technology in the market (White, Lim and Lee, 2012). Future strategies and recommendations CSL is focusing on the following strategies to maintain sustainability in the environment that have been discussed below (Strand, 2014). Pricing strategy: The Company focuses on the pricing strategy to fulfill the long-term goals and objectives of the firm. It provides a wide range of biotechnology products at reasonable prices. It focuses on the market as well as competitors products prices to overcome on the competitors in the market. Sometimes, it also offers products at a discount to attract more customers in the market. In this way, this strategy helps to increase the demand for the products in the market across the world. By using pricing strategy, the company can beat the competitors in the market (Kumru et al, 2014). Product strategy: CSL is providing a variety of biotechnology products to the customers to save the lives of the people in the world. The main of the company behind the product strategy is to reduce the illness and diseases of the people by supplying various types of biotechnology products to the customers. The biotechnology products include Antivenoms, vaccines, plasma therapies and other diagnostic products and services. The company is trying to produce more new and innovative biotechnology products in the market (Manivasagan, Venkatesan, Sivakumar, and Kim, 2013). Promotional strategy: The promotional strategy is an important strategy to expand the company business worldwide. The company should adopt effective and unique promotional strategy to overcome on the competitors in the market. Through promotional and advertisement strategies, the company can attract more customers in the global market. It helps to maintain the goodwill of the company across the world (Luning et al, 2011). Now it is recommended that the company should focus on the various marketing strategies to increase the sales and revenue of the company. Various advertisement and promotional strategies must be initiated and used by the company to encourage and increase the revenue and profits of the firm. Further, it should monitor and evaluate the labeling and packaging of the biotechnology products and services. CSL should not use the harmful drugs and medicines. The firm should use natural resources in the manufacturing process. In addition, it should diversify its products across the world to attract more customers in the market. The organization must encourage employees to do work effectively and efficiently. Along with this, it must analyze and measure the competitors plans, policies and strategies to gain various competitors benefits in the market (Gilding and Pickering, 2011). Conclusion On the above discussion, it has been concluded that CSL is a biotechnology company which is offering various biotechnology products in the market. The company is using natural resources to produce the various types of biotechnology products in the market. Further, the CSL is maintaining sustainability at the workplace. The company uses various strategies to improve the growth and success of the firm in the market. The organization provides motivation to the employees by maintaining sustainable human resource management. Apart from this, the company uses effective and unique leadership styles to advise and guide to the subordinates in a better manner. In this way, the company is expanding and flourishing its business activities and operation in the global market across the world. Further, it is also controlling value chain process and using effective and innovative technologies within the organization. References Aggarwal, S.R., 2014. What's fueling the biotech engine [mdash] 2012 to 2013.Nature biotechnology,32(1), pp.32-39. Burns, L.R. ed., 2012.The business of healthcare innovation. Cambridge University Press. Choi, Y. and Yu, Y., 2014. The influence of perceived corporate sustainability practices on employees and organizational performance. Sustainability, 6(1), pp.348-364. Clarke, T., Nielsen, B.B., Nielsen, S., Klettner, A.L. and Boersma, M., 2012.Australian Census of Women in Leadership. Australian Government EOWA. Collu, G.M., Hidalgo-Sastre, A., Acar, A., Bayston, L., Gildea, C., Leverentz, M.K., Mills, C.G., Owens, T.W., Meurette, O., Dorey, K. and Brennan, K., 2012. 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